Tuesday, June 1, 2010

Insurer launches free online racing game to promote responsible driving

Don't try this at work, but car insurer Liberty Mutual has released a free online racing game that seeks to encourage safe driving. It has a single-player mode, or up to six players can compete against each other online. From the company's press release:
“In designing the 2099 game, we posed the question: what would responsible driving look and feel like in the future?” said Greg Gordon, senior vice president of Consumer Marketing at Liberty Mutual. “Certainly, we envision our cars being more high-tech. On the other hand, there is one element of driving that will never change – an area we wanted to spark awareness around – the importance of staying safe behind the wheel.”
The company says the game "is designed for people who enjoy taking 15-30 minutes from their day to play free online games."

What's insurance got to do with it? The game rewards safer drivers by giving them more insurance, which can then be used to repair the car and keep going.